PET

With PET (Pauline Edwards Transport) trading since 1992, they already had an established name and brand, but with the business expanding they wanted to freshen things up with breaking into new markets. The project included a logo and brand up-date, stationery, promotional material and vehicle livery. A new website was also needed to reflect this new fresher look, a place to showcase their new services, see their core business and find out the heritage of the company.

“With the business venturing into new market sectors with increased exposure, our fleet of vehicles needed to have a look that we could be proud of.”

“LWD took onboard all of our ideas and concerns and executed the project perfectly, everything looks new, but is still recognisable as PET from 20 odd years ago.”

Vanessa Perry
Managing Director, PET

We felt it was important to keep the core look of the logo so remained recognisable, this was simplified to a single colour and the “swoop” extended into the main branding. We kept the blue for consistency, but darkened it. 2 more colours were chosen to compliment the blue.

This full brand refresh led to and extensive amount of work. Stationery was designed, to include business cards, letterheads, invoices, POD books.

With there expansion into a pallet network, new vehicles were needed and so we were tasked with the livery design for 3 different size vehicles, along with trailer curtains.

This is still an ongoing project with signs being needed for all of their warehouses, to include company and safety signs.

PET

With PET (Pauline Edwards Transport) trading since 1992, they already had an established name and brand, but with the business expanding they wanted to freshen things up with breaking into new markets. The project included a logo and brand up-date, stationery, promotional material and vehicle livery. A new website was also needed to reflect this new fresher look, a place to showcase their new services, see their core business and find out the heritage of the company.

“With the business venturing into new market sectors with increased exposure, our fleet of vehicles needed to have a look that we could be proud of.”

“LWD took onboard all of our ideas and concerns and executed the project perfectly, everything looks new,
but is still recognisable as PET
from 20 odd years ago.”

Vanessa Perry
Managing Director, PET

We felt it was important to keep the core look of the logo so remained recognisable, this was simplified to a single colour and the “swoop” extended into the main branding. We kept the blue for consistency, but darkened it. 2 more colours were chosen to compliment the blue.

This full brand refresh led to and extensive amount of work. Stationery was designed, to include business cards, letterheads, invoices, POD books.

With there expansion into a pallet network, new vehicles were needed and so we were tasked with the livery design for 3 different size vehicles, along with trailer curtains.

This is still an ongoing project with signs being needed for all of their warehouses, to include company and safety signs.

PET

With PET (Pauline Edwards Transport) trading since 1992, they already had an established name and brand, but with the business expanding they wanted to freshen things up with breaking into new markets. The project included a logo and brand up-date, stationery, promotional material and vehicle livery. A new website was also needed to reflect this new fresher look, a place to showcase their new services, see their core business and find out the heritage of the company.

“With the business venturing into new market sectors with increased exposure, our fleet of vehicles needed to have a look that we could be proud of.”

“LWD took onboard all of our ideas and concerns and executed the project perfectly, everything looks new,
but is still recognisable as PET
from 20 odd years ago.”

Vanessa Perry
Managing Director, PET

We felt it was important to keep the core look of the logo so remained recognisable, this was simplified to a single colour and the “swoop” extended into the main branding. We kept the blue for consistency, but darkened it. 2 more colours were chosen to compliment the blue.

This full brand refresh led to and extensive amount of work. Stationery was designed, to include business cards, letterheads, invoices, POD books.

With there expansion into a pallet network, new vehicles were needed and so we were tasked with the livery design for 3 different size vehicles, along with trailer curtains.

This is still an ongoing project with signs being needed for all of their warehouses, to include company and safety signs.