Lee White Design have been working with Pukka Pies for several years first starting with their internally printed box end labels. This progressed into us being asked by their marketing department to produce adverts, posters and packaging for the various trade companies and leading supermarkets.

We have continued to work closely with their Marketing Department and more recently, with their new Brand look, helped develop and change existing packaging.

Pukka Pies have very much made us feel like we are part of their team, which has enabled us to have free and open discussions regarding any projects that we work on.

Pukka

Lee White Design have been working with Pukka Pies for several years first starting with their internally printed box end labels. This progressed into us being asked by their marketing department to produce adverts, posters and packaging for the various trade companies and leading supermarkets.

We have continued to work closely with their Marketing Department and more recently, with their new Brand look, helped develop and change existing packaging.

Pukka Pies have very much made us feel like we are part of their team, which has enabled us to have free and open discussions regarding any projects that we work on.

Pukka

Pukka

Lee White Design have been working with Pukka Pies for several years first starting with their internally printed box end labels. This progressed into us being asked by their marketing department to produce adverts, posters and packaging for the various trade companies and leading supermarkets.

We have continued to work closely with their Marketing Department and more recently, with their new Brand look, helped develop and change existing packaging.

Pukka Pies have very much made us feel like we are part of their team, which has enabled us to have free and open discussions regarding any projects that we work on.

“Pukka Pies have been working with Lee White Design since 2003.

Over the years Lee White Design have provided Pukka with a highly reliable and cost effective marketing service. We have always been impressed with their professionalism and the focus, care and attention they give to our business.

Lee and his team certainly provide us with a valuable service.”

Lindsay Filmer
Head of Marketing, Pukka Pies

“Pukka Pies have been working with Lee White Design since 2003.

Over the years Lee White Design have provided Pukka with a highly reliable and cost effective marketing service. We have always been impressed with their professionalism and the focus, care and attention they give to our business.

Lee and his team certainly provide us with a valuable service.”

Lindsay Filmer
Head of Marketing, Pukka Pies

“Pukka Pies have been working with Lee White Design since 2003.

Over the years Lee White Design have provided Pukka with a highly reliable and cost effective marketing service. We have always been impressed with their professionalism and the focus, care and attention they give to our business.

Lee and his team certainly provide us with a valuable service.”

Lindsay Filmer
Head of Marketing, Pukka Pies

“We have worked with Lee White for over eleven years now. Lee White Design has a very welcome approach to all types of design no matter what is asked of them. They have always worked to customise to our particular needs whatever that may be in a very professional and efficient manner. One of the company’s particular talents is exceptional attention to detail and an ability to point out changes and updates that we quite often miss ourselves. Lee White Design has always charged us a very reasonable fee and given Pukka Pies complete satisfaction in any job that they have done for us.”

Sally Voss
Brand Manager, Pukka Pies Ltd

Back in 2015 we were delighted to be asked to work with Pukka Pies to update the packaging for their iconic pies.

Working closely with their marketing department, we produced several layouts to be put forward alongside other design company concepts. We were very pleased on hearing that our submissions had been chosen for further development.

The design brief was to give the packaging a clearer and fresher look without moving away from their recognisable branding. We felt that the cartons needed a softer feel. We started by reducing the size of the logos and text on the side panels to give a more refined look.

We wanted to produce a consistent look throughout the full range. To convey the flavour title, we opted for a colour ‘drop down ribbon’ with a curve at the bottom replicating the Pukka Pies logo, further enhancing the softer appearance. The original packaging used illustrations linked to the flavour of the pie and we adapted these and set about drawing further elements for some of the other varieties. In addition to this we made them more of a feature. Add to that the unique flavour colour on the black background and each pack is easily identifiable to it’s flavour.

A window needed to be included so that you can see the pie inside, this is something that has worked very well for the bigger family pies and was important to include on the individual pies too.

Carton mock ups were then sent for intensive market research and were received very well, with plenty of positive comments and feedback. The final design was refined ready for print and the full range can now be found in leading supermarkets

“We have worked with Lee White for over eleven years now. Lee White Design has a very welcome approach to all types of design no matter what is asked of them. They have always worked to customise to our particular needs whatever that may be in a very professional and efficient manner. One of the company’s particular talents is exceptional attention to detail and an ability to point out changes and updates that we quite often miss ourselves. Lee White Design has always charged us a very reasonable fee and given Pukka Pies complete satisfaction in any job that they have done for us.”

Sally Voss
Brand Manager, Pukka Pies Ltd

Back in 2015 we were delighted to be asked to work with Pukka Pies to update the packaging for their iconic pies.

Working closely with their marketing department, we produced several layouts to be put forward alongside other design company concepts. We were very pleased on hearing that our submissions had been chosen for further development.

The design brief was to give the packaging a clearer and fresher look without moving away from their recognisable branding. We felt that the cartons needed a softer feel. We started by reducing the size of the logos and text on the side panels to give a more refined look.

We wanted to produce a consistent look throughout the full range. To convey the flavour title, we opted for a colour ‘drop down ribbon’ with a curve at the bottom replicating the Pukka Pies logo, further enhancing the softer appearance. The original packaging used illustrations linked to the flavour of the pie and we adapted these and set about drawing further elements for some of the other varieties. In addition to this we made them more of a feature. Add to that the unique flavour colour on the black background and each pack is easily identifiable to it’s flavour.

A window needed to be included so that you can see the pie inside, this is something that has worked very well for the bigger family pies and was important to include on the individual pies too.

Carton mock ups were then sent for intensive market research and were received very well, with plenty of positive comments and feedback. The final design was refined ready for print and the full range can now be found in leading supermarkets

“We have worked with Lee White for over eleven years now. Lee White Design has a very welcome approach to all types of design no matter what is asked of them. They have always worked to customise to our particular needs whatever that may be in a very professional and efficient manner. One of the company’s particular talents is exceptional attention to detail and an ability to point out changes and updates that we quite often miss ourselves. Lee White Design has always charged us a very reasonable fee and given Pukka Pies complete satisfaction in any job that they have done for us.”

Sally Voss
Brand Manager, Pukka Pies Ltd

Back in 2015 we were delighted to be asked to work with Pukka Pies to update the packaging for their iconic pies.

Working closely with their marketing department, we produced several layouts to be put forward alongside other design company concepts. We were very pleased on hearing that our submissions had been chosen for further development.

The design brief was to give the packaging a clearer and fresher look without moving away from their recognisable branding. We felt that the cartons needed a softer feel. We started by reducing the size of the logos and text on the side panels to give a more refined look.

We wanted to produce a consistent look throughout the full range. To convey the flavour title, we opted for a colour ‘drop down ribbon’ with a curve at the bottom replicating the Pukka Pies logo, further enhancing the softer appearance. The original packaging used illustrations linked to the flavour of the pie and we adapted these and set about drawing further elements for some of the other varieties. In addition to this we made them more of a feature. Add to that the unique flavour colour on the black background and each pack is easily identifiable to it’s flavour.

A window needed to be included so that you can see the pie inside, this is something that has worked very well for the bigger family pies and was important to include on the individual pies too.

Carton mock ups were then sent for intensive market research and were received very well, with plenty of positive comments and feedback. The final design was refined ready for print and the full range can now be found in leading supermarkets